Be alcohol aware.
This campaign shares tips for adult Manitobans to rethink their drinking and reduce their potential health and safety risks related to alcohol consumption. The tips encourage people to keep track of the number of drinks they have and gain understanding of the amount of alcohol that is in a single drink serving.
Similar to previous LGCA Know My Limits public education campaigns that encourage lower-risk cannabis consumption and gambling participation, the current campaign will run in English and French across the province via a media mix of digital and social media, as well as billboards, transit and poster ads.
For more information on the Know My Limits Drinking campaign, visit our public education website: KnowMyLimits.ca.