Public Education
The LGCA is mandated to develop and promote initiatives that encourage responsible liquor and cannabis consumption and responsible gambling. Since 2014, the LGCA has launched a variety of public education campaigns to meet this mandate.
These campaigns run throughout Manitoba for several weeks through various media forms. Each campaign focuses on one of the industries the LGCA regulates: liquor, cannabis, or gambling. They provide lower-risk strategies to help people reduce their health and safety risks related to liquor or cannabis consumption or gambling.
The LGCA’s public education campaigns do not discourage or judge liquor consumption, cannabis use, or gambling. Our approach is neutral, and our public education provides research-based strategies to help Manitobans lower their risks if they choose to use these products.
Click on the campaigns below to learn more about each.