Vision

To inspire confidence in the regulation of Manitoba’s liquor, gaming and cannabis industries.

Mission

To serve the public interest by regulating liquor, gaming and cannabis in a respectful, impartial and balanced manner.
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    Values

    • Respect: We promote a professional culture that recognizes the diversity of our staff and stakeholders.
    • Innovation: We are flexible, forward-thinking and adaptive to the dynamic industries we regulate.
    • Integrity: We hold ourselves to uncompromising ethical standards in all our interactions.
    • Balance: We recognize our stakeholders’ interests, and are fair and impartial in carrying out our legislated mandate.
    • Accountability: We deliver value to Manitobans by being open, transparent and effective in our work.

    Goals

    • Our Team: Develop and support an engaged, professional and collaborative team.
    • Service Excellence: Ensure all regulatory services are effective, streamlined and balance diverse stakeholders’ needs with the public interest.
    • Innovation: Continually improve our services relevant to the changing environment through innovative and
      socially responsible policies and programs.
    • Stewardship: Ensure the LGCA’s sustainability by being transparent, accountable and fiscally responsible.