Vision

To inspire confidence in the regulation of Manitoba’s liquor, gaming and cannabis industries.

Mission

To serve the public interest by regulating liquor, gaming and cannabis in a respectful, impartial and balanced manner.

Respect: We promote a professional culture that recognizes the diversity of our staff and stakeholders.
Innovation: We are flexible, forward-thinking and adaptive to the dynamic industries we regulate.
Integrity: We hold ourselves to uncompromising ethical standards in all our interactions.
Balance: We recognize our stakeholders’ interests, and are fair and impartial in carrying out our legislated mandate.
Accountability: We deliver value to Manitobans by being open, transparent and effective in our work.

Our Team: Develop and support an engaged, professional and collaborative team.
Service Excellence: Ensure all regulatory services are effective, streamlined and balance diverse stakeholders’ needs with the public interest.
Innovation: Continually improve our services relevant to the changing environment through innovative and
socially responsible policies and programs.
Stewardship: Ensure the LGCA’s sustainability by being transparent, accountable and fiscally responsible.