Know My Gambling Limits
(Sports Betting)
The LGCA’s newest Know My Gambling Limits campaign, launched in February 2024, focuses its lower-risk gambling messaging on sports betting, specifically in the online context. Since the legalization of single-event sports betting in August 2021, and with the increased promotion of sports betting apps and websites, the popularity of sports betting in Manitoba has risen.
Previously, only parlay bets were legal in Canada, which are slower in pace as they have a waiting period between placing the bet and the outcome. Single-event bets, which allow bettors to place multiple bets in a single game, are more immediate and fast-paced. This makes it easier for bettors to place bets more frequently and spend more money in a shorter period.
The LGCA’s research found that while some sports bettors have a few lower-risk strategies they use while betting, most do not have defined strategies in place.
This research also found a trend in sports bettors choosing to use certain apps or websites based on promotional offers, such as receiving bonus credits in exchange for placing a certain deposit.
The belief in myths associated with sports betting was also prevalent, specifically regarding a feeling of perceived control or input on a bet based on knowledge or familiarity with a sport, player or odds.
The campaign informs Manitobans of the risks associated with sports betting, specifically in the online context, dispels some of the myths bettors may hold regarding sports betting, and provides them with lower-risk strategies to reduce their risk of experiencing betting-related harms.
Learn more about the campaign and sports betting in Manitoba on our Know My Limits website.
The LGCA's Know My Limits public education campaigns encourage lower-risk alcohol and cannabis consumption, and gambling participation. Campaigns run in English and French across the province via a media mix of digital and social media, billboards, transit and poster ads.
Learn more about our public education campaigns at KnowMyLimits.ca.