The Know My Limits low-risk drinking campaign first launched in 2014. The campaign focuses on responsible consumption of liquor by teaching young adult Manitobans about Canada’s low-risk drinking guidelines. LGCA research indicates that the majority of Manitobans – and young adults in particular – have low awareness of the national guidelines.
How does your drink measure up?
Posters were showcased at liquor vendors, liquor stores, billboards and digitally, showing how a standard drink size would measure up in a solo cup. The campaign was designed to encourage young adults to keep track of the number of drinks consumed and to understand what amount of alcohol is in “a drink”.