Request for Proposals for Sports Betting Public Education Campaign Extension

The Liquor, Gaming and Cannabis Authority of Manitoba (“LGCA”) is issuing this request for proposals (“RFP”) as part of its ongoing public education mandate. The purpose of the RFP is to solicit proposals from qualified design and/or marketing agencies (“candidates”) to provide creative services to extend the LGCA’s public education campaign on responsible gambling. Specifically, this campaign will build on the creative developed last year for the LGCA’s campaign to educate Manitobans about, and minimize the risks of, participating in sports betting. The successful candidate (“consultant”) will work closely with the LGCA to ensure the creative meets the objectives described below. The LGCA plans to begin running this campaign in mid-January 2025.

Proposals must be received by 12:00 p.m. (noon) Central Time on Friday, August 23, 2024.

The RFP is available on MERX.