Cannabis Regulator launches Know My Cannabis Limits Campaign

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When cannabis becomes legal across the country on October 17th, the Province wants Manitobans who use cannabis to do so as safely as possible.

“Our government has been focused on protecting health and safety throughout the legalization process,” said Justice Minister Cliff Cullen. “While we can never eliminate all risks associated with using cannabis, we are committed to providing legal users with accurate information about how to reduce risk.”

To answer these questions, the Liquor, Gaming and Cannabis Authority of Manitoba (LGCA) today launched the Know My Cannabis Limits campaign. The campaign teaches Manitobans who choose to use cannabis about strategies for safer use, such as “Cannabis and alcohol don’t mix”, Look at total THC” and “Cannabis edibles take time”. Campaign messages are based on Canada’s Lower-Risk Cannabis Use Guidelines as well as evidence from LGCA research.

“Legalization gives us an opportunity to create a culture of safer cannabis use in Manitoba,” said Elizabeth Stephenson, LGCA Chief Administrative Officer. “As a regulator, we do not judge legal cannabis use, but we do encourage Manitobans who choose to use cannabis to follow the straightforward strategies highlighted in this campaign.”

The LGCA will regulate retail cannabis stores in Manitoba to ensure that cannabis is distributed and sold in a manner that is in the public interest. In addition to licensing and compliance responsibilities, the LGCA is also mandated to develop and support public education initiatives and programs to build knowledge and promote strategies for safer cannabis use.

The LGCA launched its campaign about the new laws, the Can & Can’t of Cannabis, in early September. Similar to the first campaign, Know My Cannabis Limits will run in English and French across the province via a media mix of digital and social media, as well as billboards, transit, and poster ads in strategic locations, including licensed cannabis stores.   

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