Know My Drinking Limits
The LGCA launched its first Know My Limits drinking campaign in 2014. The campaign focused on responsible alcohol use by teaching young adult Manitobans about Canada’s Low-Risk Alcohol Drinking Guidelines (LRDGs), developed in 2011 by the Canadian Centre on Substance Abuse*. The campaign was expanded in 2020 and again in 2022 to increase awareness of the LRDGs and provide tips for setting limits while drinking, given the impacts of the COVID-19 pandemic on drinking habits.
This campaign ran in English and French across Manitoba, using a mix of traditional print and digital media advertising.
The LGCA’s research showed most Manitobans — especially young adults – were unaware of the CCSA’s guidelines. This campaign shared tips and strategies Manitobans could use to lower their potential health and safety risks related to alcohol use. The messages included the following:
- Know how much alcohol is in one standard drink
- Keep track of the number of drinks you have
- Sip water and snack while drinking
Canadian research found alcohol sales and use were both increasing. Some factors included stress from the COVID-19 pandemic and changes to social interactions. People’s perceptions of drinking at home were also different from those of drinking at a public place. This campaign educated Manitobans on how to set limits for drinking alcohol over various time periods, such as in a single sitting, daily, and weekly.
For more information on this campaign, visit KnowMyLimits.ca.
*Canada’s Low-Risk Alcohol Drinking Guidelines (2011) were replaced by Canada’s Guidance on Alcohol and Health in January 2023.