The Know My Limits low-risk drinking campaign first launched in 2014. The campaign focuses on responsible consumption of liquor by teaching young adult Manitobans about Canada’s low-risk drinking guidelines. LGCA research indicates that the majority of Manitobans – and young adults in particular – have low awareness of the national guidelines.

  • How does your drink measure up?

    Posters were showcased at liquor vendors, liquor stores, billboards and digitally, showing how a standard drink size would measure up in a solo cup. The campaign was designed to encourage young adults to keep track of the number of drinks consumed and to understand what amount of alcohol is in “a drink”.

For more information on the Know My Limits Drinking campaign, visit our public education website -