Know My Drinking Limits
(Holiday Campaign)
The LGCA launched this Know My Drinking Limits campaign in November 2023 to help Manitobans make informed decisions about liquor use during the holiday season. This campaign offers tips and strategies for Manitobans to consider using to reduce their alcohol-related health risks. These strategies include:
- Setting and sticking to a drink limit.
- Eating or drinking water between alcoholic drinks.
- Knowing the amount of alcohol in a standard-size drink.
- Planning a safe ride home.
- Planning alcohol-free days to avoid developing a habit.
The LGCA’s research from 2022 showed the number of Manitobans who regularly consume liquor more than four times a week had increased since 2013. Those classified as being dependent on liquor had also increased since 2019.
This research also pointed to celebrations and socializing as the most common reasons for drinking alcohol. The holiday season — filled with gatherings and celebrations — can present Manitobans with many opportunities to drink alcohol. The goal of this campaign, which ran again in 2024, was to provide Manitobans with the knowledge and strategies for avoiding unnecessary risks from drinking during the holiday season and beyond.
The LGCA's Know My Limits public education campaigns encourage lower-risk alcohol and cannabis use and lower-risk gambling participation. They run in English and French across the province through a mix of traditional print, digital and social media.
For more information on this campaign, visit KnowMyLimits.ca.