History of Liquor Regulation


The Government of Manitoba engaged MNP to assist with the process of creating the new entity for liquor and gaming operations. Their report is released in late 2012.

Public consultations led by the Liquor and Gaming Regulatory Consultation Committee were held across Manitoba in fall 2012. A discussion paper invites public and industry comment.

The province releases its Scorecard to report on progress on the New Hospitality Strategy that received royal assent in June 2011.

Regulation of liquor and gaming to merge into one authorityThe April 17, 2012 Manitoba Budget announces that liquor regulation will be controlled by the same authority regulating gaming. The Manitoba government expects the new model to reduce red tape for Manitoba businesses by bringing inspections and other regulatory services into a one-stop shop. The MLCC’s operational activities are being merged with the MLC to create a single streamlined Crown corporation.

New ID requirements and penalties combat underage drinking. As of January 1, Manitoba enforces tighter photo identification requirements for young adults attempting to purchase alcohol or enter an age-restricted establishment. They must be able to show valid photo ID from Manitoba Public Insurance, a passport or two valid government-issued pieces of ID, provided one is a photo ID. In addition, it is also an offence for an adult to provide their ID to a minor for the purpose of buying liquor or accessing age-restricted premises.

Movie theatre allowed to serve alcohol. In January, MLCC amends the Liquor Licensing Regulation to allow a movie theatre to obtain a Spectator Activities Licence.

Construction begins on first Liquor Mart Express within a grocery store. The boutique-style store in south Winnipeg is expected to open in late 2012.